Britons too lazy to switch to other broadband providers
Internet users in the UK are not taking advantage of potentially big savings by not taking the effort to switch to other broadband service providers or get all their services into a single package, a moneysupermarket.com research revealed.
10% of customers aren’t bothered enough to switch to other service providers while 69% aren’t getting the best value for money as they are satisfied with their present supplier or don’t prefer a bundled package.
The communications director at moneysupermarket.com, Ian Williams, said that their research had revealed that customers who had changed broadband service providers have saved nearly 200 pounds during that time, which makes a big difference to their household spending. The biggest stumbling block to this is apathy.
The research also revealed that more than half of UK’s surfers still pay a separate amount for TV and broadband packages despite the savings that can be taken advantage of.
Williams said to PC Pro that they are not generally fans of bundled packages as they aren’t very transparent with regard to price but that, now, the deals seem to be quite good.
The savings of 320 pounds every year for consumers who are moving from Sky TV, Post Office broadband as well as BT line rental to the triple deal package from Sky is also worth mentioning.
However, the website also warned that once people had got on board with a bundled package, they could find it difficult to move onto some other services if there were better deals offered in the future.
Williams said that people are scared of switching providers and being left stranded without any broadband and this is the biggest problem once you’ve committed to a bundle. If you want to change all 3 items at the same time, it might not be easy and people would rather not change them.
Source - PC Pro
