Virgin Media Steers Clear from Mobile Broadband Price Wars
Virgin Media’s entry into the mobile broadband market has lead to new speculations on how it will affect the current active price war among competitors in the field. However from its initial launch Virgin Media has made it clear that they have no intention of joining the price war and intend to approach the market in a different way.
Industry experts expect Virgin Media will avoid the price war altogether and look towards the loyalty of its current customers for the expansion of their mobile broadband customer base. This they say is because Virgin Media believes that its good reputation among its current customers and brand name recognition will be enough for them to gain a good customer base without lowering their prices enough to become involved in the price war. According to one report "Virgin will not be using price to compete for mobile broadband customers, rather the company hopes its reputation for providing good fixed line broadband services will help create interest in the service."
After the launch of their mobile broadband service a Virgin Media official said that “The launch of our Mobile Broadband product means UK consumers can now get all of their broadband needs from the UK's leading broadband expert.” Also adding that “Virgin Media already provides the fastest broadband in the UK over our fiber-optic network and now customers can enjoy our broadband both at home and when on the move."
Virgin Media mobile broadband services are currently being offered at a cost of fifteen pounds a month at available bandwidth that would be equal to two hundred music files, a hundred two minute video streams, a hundred hours worth of web surfing, and over two thousand emails.
