Restructuring by O2 to result in a cut in the market department by 10%
O2 is set to merge a number of divisions, which might see the marketing staff of 235 say goodbye to about 10% of its colleagues as they seek to streamline the structure of their marketing division.
O2 is also set to purchase Be Broadband and operate it in addition to O2, though the branding of Be Broadband will be kept as it is because of the high popularity of their brand.
The marketing of the products will be brought into the SME, broadband, consumer and corporate mobile teams by way of the mobile network operator. The creation of this customer service team, which will bring about ‘amazing O2 experiences’ will be created and O2 will be seeking a new division head.
The existing staff in O2 will be filling most of the main roles with Felix Geyr set to be the head of the broadband division, Shadi Halliwell to be brand activity’s head, head of strategy planning to be Simon Groves and SME marketing’s head to be Simon Devonshire.
Sally Cowdry, the marketing director, said that, though O2 is gaining in the broadband market, the market is still a challenging one. Change is one of the only few constants and they have to evolve, said Cowdry. Cowdry added that they have moved into offering multi – products and that the changes that they are making are such that they will align themselves to these multi – products.
As far as the mobile phone part is considered, the PAYG and contract marketing teams will be brought in as a single division during restructuring and, rather than focusing on the package that the customers purchase, the focus of marketing will be on particular segments of the market.
They have set November as the month for completing their restructuring and Cowdry said that the staff affected by the restructuring can apply for the newly created roles.
BE Broadband gives away Amazon.co.uk voucher on 9-month contracts
A wonderful surprise awaits all new BE Broadband subscribers as the internet service provider hooked up with Amazon.co.uk.
BE Broadband announced most recently that it will give away £25 –worth voucher from Amazon to new customers signing up with its nine-months contract options with BE Pro and BE Unlimited packages.
The ISP stated that they are making these worthwhile offers as the school year opens so that students can avail of their low-cost plans, as well as the Amazon treat. This great option for students would mean there will be no additional but unnecessary months after the first nine where they will be paying their bills. After their school term has ended, this nine-month subscription ends as well.
For the BE Pro package, subscribers will experience faster uploading and be able to run their own web and mail servers. At the same time, the BE Pro is best for those who want multiple static IP address with its 24Mb speed, as well as get faster access to games and other powerful packages. The nine-months contract costs only £21.50 monthly fee for unlimited usage, and there is no connection fee charged by BE.
On the other hand, subscribing to the 9-month contract of BE Unlimited means faster games at 24Mb speed, being able to watch television programs and movies more often, and have unlimited downloads. BE Unlimited subscription also means getting a static IP address and reliable ping, options most preferred by the younger generation, particularly because it costs very low at only £17.50 per month and unlimited use.
Offered only until October 18, BE announced further that interested subscribers just have to visit their website and sign up. Once there, the code word AMAZON will have to be entered and more information to getting their £25 –worth voucher from Amazon will be shown.
O2 is awarded with a top prize after results of a broadband survey
O2, a leading broadband service provider, has been honoured with a top award after the results of a broadband survey which involved nearly six thousand and five hundred people.
The PC Advisor Broadband Survey, conducted recently, saw O2 snatch one of the top awards and saw off competition from other broadband providers. The results of the survey led to O2 winning the ‘Best Buy’ broadband title, a prestigious one, despite close competition from other companies like ZEN Internet and Be Broadband.
More than six and a half thousand people were part of the survey and they were asked their opinions on a number of aspects of the broadband package they hand, including the download speeds, the reliability of service as well as the level of customer service. After the analysis of the responses to the survey, O2 came trumps and won the title ‘Best Buy’ broadband.
Commenting on the award, an O2 official said that they were very happy to have got the award and that it was a fantastic year for them and that they felt that they had a very impressive product at a reasonable price. He also said that their customers never have to worry about anything when they avail of O2’s services as they provide a number of benefits such as access to free internet security, no connection charges and free customers service. He also thanked everyone for voting for them and looked forward to the next year.
A spokesperson on behalf of the PC Advisor said that with a big response rate, their survey has gained its place in the country as one of the most trusted survey of its kind and that this year saw the rating and ranking of the top 14 ISPs in the country. Most of the ISPs got good results but O2 scored the most in the 3 fields mentioned earlier.
Nine month contracts offered by Be Broadband to students
Students who are not living in their own houses and are not too happy with committing to a 12 month broadband connection only to find that they end up not using the last three months are finally getting something their way. This is thanks to an initiative by Be Broadband.
As part of this new and innovative package, Be’s Unlimited and Pro broadband packages can be purchased on a 9 month contract. That’s a fairly big saving of 50 pounds for unlimited customers. Meanwhile, if you are purchasing the Pro package, you can save an even higher amount, 64.50 pounds being the savings.
Both of these deals will enable you to utilize a super – fast broadband connection with a maximum speed of 24 Mbps, unlimited downloads every month, a free wireless router and customer service throughout the year for no extra fee. Unlimited customers will dish out 17.5 pounds every month while Pro customers will pay 21.5 pounds every month and get better upload speeds as well as a totally free static IP for their higher investment.
In order to avail of this offer, which is available only for a short period of time, you will have to visit the Be Broadband page and type in the code StudentOffer when you are about to finish the purchase.
Be Broadband to provide IT support services at your home
Be Broadband have entered into a partnership with Geeks-on-Wheels, providers of on – site IT support to small businesses and homes, to provide similar services for BE customers that want support at their homes. The service could be utilised to get rid of IT problems, which include getting rid of spyware or viruses, recovering data from corrupted hard disks to software and hardware configuration.
The services will be provided at the location specified and will be offered at a discounted price for all BE customers when compared to the usual Geeks-on-Wheels rate. With the exclusive 15% discount for BE members, customers in London will have to pay 63.75 pounds for the first hour and then charged on a half – hourly basis thereafter. For locations in Kent, Surrey and Sussex, the first hour will cost 55.25 pounds and then 25.5 for every subsequent half an hour.
The Head of Marketing at BE Broadband, Oli White, says that BE is happy to be able to provide a top – class service to their customers by teaming up with Geeks-on-Wheels. He also mentioned that this partnership will enable them to maintain the high level of service that customers have come to expect of them.
The managing director of Geeks-on-Wheels, Jamie Shaw, said that this would be an ideal partnership for the company due to the fact that they will be collaborating with one of the best broadband providers in the country in BE Broadband. This, Shaw mentioned, will make their service the best in the country.
In order to start off the service, BE will be providing an exclusive deal for all customers of Geeks-on-Wheels who want to get broadband services from BE. This offer will enable them to have 2 months free broadband and have their connection fee waived for any 12 month contract. This offer can be availed of by entering the code ‘GEEKS’ when asked for on the BE sign-up page.
More information can be found at Be Broadband Blog.
Oli White discusses the Be Broadband website update
Oli White, Head of Marketing at Be Broadband talking about the latest updates made to their website.
