Consumers and companies both benefit from “bundles”
The economic meltdown does not have to defeat communications and entertainment. Now, saving consumers some big bucks and sparing them different paying hassles, they can now avail of fixed three-in-one service bundle.
Indeed, there is lowered cost when consumers opt for purchase of a fixed-line telephone, internet and cable TV services from a single provider. This system is called the bundle and both the provider and users are largely benefiting from the idea.
Consumers are now put to greater convenience as they receive just one billing for all three services, and pay for just that. For service providers, it also saves them of administrative operations costs.
The bundle came about from BT which offers discounted bundle services. Prior to their provision of three-in-one bundles, regulations against such scheme were imposed. But due to the healthy competition in the fixed-line services, Ofcom has lifted such restricting guidelines and finally BT was able to provide the low-cost services in just one bundle.
Research pertaining to the increase of bundle schemes also reported that it has become popular with UK consumers as well. Over 46% of consumers in the United Kingdom purchased two or more services in bundles in 2008, where in the past three years the number was only 29%.
Service providers are continuing to develop these bundles to keep attracting growth and profits. In this line, consumers are warned ahead that they should choose the bundle that suits their needs before closing a deal, or get separate services instead.
For example, only get broadband in a bundle if it matches your speed requirements and if its download limit is large enough. Or in terms of television, make sure you get all the desired channels and programs, and so on. Don’t get tied also with a contract longer than desired.
For more related information regarding this post, visit: ofcom.org.uk
