Ad scheme of 3 mobile broadband to set a precedent in broadband advertising
Today, 3 became the first ever broadband provider in the country to provide advertising on its software itself. Could this possibly be the tip of the iceberg for something even bigger?
The first company to have partnered 3 on this scheme is Yell.com. Their ads will be present on the dashboard. Users of 3 mobile broadband will be shown the advertisement of Yell.com as well as a search window every time that they go online using their dongle.
So how can we expect customers to respond if this becomes part of a wider – scale advertising on software?
It depends on a number of factors. When you consider the fact that Yell.com is a telephone directory, it is something that is quite useful to have as part of your browser and we can’t really imagine as to the reason that a person could possibly object to this. However, if broadband suppliers started getting adds from more divisive and obstrusive brands, such as Nestle or McDonalds, customers might not be very happy.
What do you think about this? Leave your opinion on this subject in the comments box below.
